Wednesday, February 7, 2024 3:00 PM to 4:30 PM

Crash Course: Omnichannel Marketing for Every Budget Type


Join ACF members and friends for an insightful and engaging presentation from Concordia University’s agency partner, Upswing Creative. Their team will share the building blocks of creating a budget-informed marketing campaign that reaches your audience in valuable moments. They'll provide inspiration for advertising activities that fit any marketing budget, share how to assess campaign success, and give insider tips on making a campaign shine across channels. 


3 p.m. | Check-in, mingle, communication piece review (please bring pieces to share)
3:30 p.m. | Upswing Creative presentation 
4:15 p.m. | Q & A
4:30 p.m. | Wrap up

Optional happy hour to follow at Lake Monster Brewing

 

$15 registration fee

If cost is a barrier to attendance, please reach out to palmersheim@csp.edu

 

Thanks to a healthy number of early registrations, we will keep registration open and allow walk-ins, but encourage pre-registration to help us plan.

This is an in-person-only event. We encourage you to invite anyone in your circle of influence whom you believe could benefit from this event. 



Date:

Wednesday, February 7, 2024
3:00 PM to 4:30 PM

Location:

Merriam Park Library
1831 Marshall Ave, St Paul, MN 55104 
Meeting Rooms A + B  in the lower level 

Contact Information

Jana Swenson
319-431-9890
jana@brendamoore.org

Rhonda Palmersheim
651-641-8894
palmersheim@csp.edu

The Presenters

Kelsey Gavnik, Content Director

Since graduating from the UMN Hubbard School of Journalism and Mass Communications in 2019, Kelsey has created print, digital, and social media content for major global brands and local organizations alike. As a Content Director at Upswing Creative, she develops content strategy, executes creative, and leads marketing activations from start to finish.

Chrissy Little, Director of Accounts

With over 15 years of experience in marketing, Chrissy has led the marketing efforts for both non-profits and for-profit organizations. Most recently she has managed strategy and client relationships in an agency setting. She has extensive experience creating marketing plans, media buying, and assessing campaign performance. She currently serves as the Director of Accounts with Upswing Creative and manages new and existing client relationships.