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Atlantic Union Bank Center
Quick Facts
Physical Address:Â 1700 East Campus Drive, Harrisonburg, VA 22807 (Loading dock 645 University Blvd)
Capacity:Â 8,500
Debuted:Â November, 2020
Men's Basketball Attendance Record: 8,439 - vs. Virginia, Dec. 7, 2021
Women's Basketball Attendance Record: 4,080 - vs. App State, Jan. 27, 2024
First Game: Nov. 25, 2020 - men's basketball vs. Limestone & women's basketball vs. Mount St. Mary's
Take a self guided tour of the Atlantic Union Bank Center here.
Atlantic Union Bank Center Event Inquiries
Individuals or organizations interested in hosting an event in the Atlantic Union Bank Center are invited to submit a facility request form.Â
Atlantic Union Bank Center Tour
Take a Virtual, click-by-click tour of the Atlantic Union Bank Center!
History of the Atlantic Union Bank Center
The Atlantic Union Bank Center opened in November, 2020 as the sparkling new home of the James Madison University men’s and women’s basketball programs, while also opening the door to a multitude of other events to benefit the campus and the local community. It stands as the preeminent facility of its type in the entire Shenandoah Valley.
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The Convocation Center debuted as home to JMU basketball in 1982. Plans for a new facility were first publicly shared in April of 2015. In October of 2017, Union Bank & Trust was named as the naming partner for the venue. General contractor S.B. Ballard broke ground on the construction project in April of 2018, and in spring of 2019 a rebrand by the naming partner resulted in the facility’s new official name as the Atlantic Union Bank Center.
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In addition to S.B. Ballard as general contractor, Moseley Architects worked in collaboration with Populous on the facility design process. Anthony James Partners designed the technology infrastructure of the building while Advent took the lead on graphic design elements. The completed building includes two primary sections with a 8,500-seat event venue as well as a comprehensive basketball program area, designed to maximize student-athlete success across all aspects of the collegiate experience. The project also included construction of a 1,500-car parking deck, which officially opened in the Fall of 2019.
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Features of the building include:
- Retractable end line bleachers to accommodate concert and event configurations
- Club room adjacent to lower seating bowl accommodating approximately 500 guests and featuring dedicated restrooms, two private suites, loge seating and multipurpose space for game day events, speakers or 200-person banquet events
- Courtside seating & private event-level lounge area with dedicated restrooms
- A comprehensive video technology system consisting of a center-hung scoreboard, 270-degree ribbon board, 4 elevated auxiliary corner boards, two vomitory digital boards and two court-level scorer’s and broadcast table boards, creating a multidimensional technology experience with advanced lighting & sound
- Broadcast suite incorporating a filming studio, two broadcast control rooms, camera shading and rack room
- Auxiliary multipurpose event space
- Student club area adjacent to student seating
- Dedicated media seating area on concourse level
- Aramark's nationally-branded restaurant Tenders, Love and Chicken with separate entrance for non-event operating hours
- Team store operated by campus merchandise partner, Follett
- Four concession areas around main concourse
- 12 restrooms along main concourse
- Four auxiliary and officials locker rooms
- Practice gymnasium with seven shooting stations and high windows for natural light
- Coaches offices and conference rooms overlooking practice gymnasium
- Academic success space with dedicated advisor office space, two private tutoring spaces and open work areas
- Strength & conditioning training area consisting of a lower strength area and mezzanine cardio area
- Sports medicine evaluation space with independent hydrotherapy room & three different pool types
- Team meeting rooms and locker rooms
- Event-level areas designated for food preparation, storage and facility infrastructure needs
- Loading bay with dedicated broadcast truck parking area
- Offices for facilities & events and ticket operations
- Working media and press conference space
- Adjacent 1,500-car parking deck featuring dedicated access road
- LEED certification
Top-10 Attendance Figures
Men's Basketball
8,439 - JMU 52, Virginia 49 (12/7/2021)
8,014 - JMU 76, Radford 73 (11/17/2023)
7,761 - App State 59, JMU 55 (1/13/2024)
7,633 - JMU 78, Old Dominion 63 (2/3/2024)
6,796 - JMU 87, Georgia Southern 80 (2/17/2024)
6,454 - JMU 73, Akron 59 (2/10/2024)
6,429 - JMU 58, ULM 45 (1/28/2023)
6,061 - JMU 67, Marshall 52 (1/20/2024)
5,668 - JMU 74, Louisiana 68 (2/18/2023)
5,609 - JMU 75, Coastal Carolina 69 (1/26/2023)
Women's Basketball
4,080 - JMU 78, App State 61 (1/27/2024)
3,766 - JMU vs. Virginia (11/9/2021)
3,737 - JMU 70, Arkansas State 57 (2/11/2023)
3,089 - JMU 78, VCU 65 (11/19/2023)
3,087 - JMU 82, South Alabama 66 (2/7/2024)
3,079 - JMU 80, Troy 79 (1/21/2023)
2,979 - JMU 73, UNCW 51 (2/20/2022)
2,887 - Maryland 81, JMU 45 (11/14/2021)
2,705 - JMU 78, Delaware 62 (3/5/2022)
2,622 - JMU 73, Coastal Carolina 60 (2/17/2024)
Atlantic Union Bank Center - Tickets, Parking & Seating Maps
Season tickets for the 2022-23 Men's and Women's Basketball seasons can be ordered online at JMUTickets.com
Tickets for events in the Atlantic Union Bank Center can be ordered online at JMUTickets.com. Fans can get a glimpse of seat options via JMU's 3D seating software.Â
The JMU Athletics Ticket Office is located at the Plaza Entrance of the Atlantic Union Bank Center, with typical business hours Monday through Friday, 9 a.m. to 5 p.m.
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Men's Basketball Seating Map
Women's Basketball Seating Map
Directions
Parking for events in the Atlantic Union Bank Center is located in the Ballard Parking Deck (649 University Blvd), which is accessible via the directions below.
From the North:
-Interstate 81 South, take Exit 247B, East Market Street/US Route 33.
-At second traffic light, turn right onto University Blvd.
-After crossing intersection for Reservoir St, turn right at traffic light for East Campus Drive to access the Ballard Parking Deck.
From the South:
-Interstate 81 North, take Exit 245, Port Republic Road.
-Go straight through the light off the exit ramp onto Forest Hill Road.
-At the first stop sign, turn left onto University Blvd.
-Proceed straight at the traffic light for Carrier Drive.
-Atlantic Union Bank Center will be on the left following the light.
-Ballard Parking Deck can be accessed by turning left at the next traffic light onto East Campus Drive.
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